HOW TO WRITE A PRESS RELEASE WITH THIS STEPS

Press releases are an important part of any digital marketing strategy. Writing news releases can be an opportunity to disseminate important information, increase your branding and even improve your SEO. Free Press Release Network Here, you’ll find important tips on how to write a press release successfully.

What is a Press Release?

A press release is typically defined as an important story or statement that is sent to members of the news media. The press release covers the who, what, why, when, where and how of the information. Free Press Release Website Press releases are composed of specific structural elements, including a heading, intro, body, boilerplate and more.

What is a Press Release Used For?

In business, press releases are typically used to announce partnerships, events, structural changes, new hires, new products or anything else considered newsworthy. The goal of a press release is to have the information in the release to be distributed to a target audience in the most objective way possible.

From announcing new products, events or new hires to introducing a partnership with a community organization, press releases are an ideal way to share with the world the good things your company is doing.

How Do You Write a Press Release?

Following the template of an already existing press release example is an easy way to create a press release, but the problem is that press release samples can sometimes be hard to come by that match your specific needs. Press releases have a specific structure that needs to be met, which is why many companies outsource them to experts. You can simplify the process and cut costs if you learn the basic elements of how to write a press release on your own.

There is a basic formula that every press release follows, which gives constraints on your writing that help structure the information. While the formula should be followed, the creativity and taste come with word choice, sentence structure and credible information. Free Press Release Site So without further ado, here are some key steps on how to write a press release.

1. Choose the Correct Language

The first step to consider when learning how to make a press release is the specific language that you use. Some press releases are rushed and announce information that needs to get out right away. In this case, the words “FOR IMMEDIATE RELEASE” should be placed at the top of the release. You can also write a press release early for a future event, just make sure to designate the date and instead use the words “HOLD RELEASE UNTIL” at the top of the document.

You want to control when your press release hits the media and the public, and this is the best way to do that. Choosing a specified publish date for your news release allows you to tell journalists and readers when you are ready for the information to print or be released. When you share a press release can greatly affect the success of your content marketing campaign.

2. Stay Consistent With Company Colors and Logo

You’ve worked so hard to create a brand and logo that customers associate with your products, and making a press release is one of the key times you should use it. Branding is critical in a press release, and your company’s colors and logo should always be present in the headline section. For example, check out this press release example from the Utah Jazz: The organization starts the press release with their logo and colors, ensuring that readers know exactly who is sharing the information. Free Press Release Distribution For bigger brands, this is one of the easiest ways to catch people’s attention and make sure they read the release. Similar to a headline, your logo and colors may be the deciding factor of if interested parties actually read the press release or not.

3. Keywords, Keywords, Keywords

Before you write your press release, you should have keywords chosen to try an expand your reach organically. Keywords are vital to making your release accessible and ranking higher with search engines. They can also help the media and readers better understand the subject and content of the press release. 

Don’t overdo it; keywords should be placed naturally throughout the content rather than stuffed in unnatural places. For many online press release distribution platforms, they only allow a select number of targeted keywords and/or links out of your release. Be sure to choose them wisely.

Press Release Title Tips

When it comes to the press release headline, you should be using Title Case. This means that any word in your headline that has four or more letters should be capitalized, unless it is a preposition (for, on, after). Free Press Release Service  Also, you should try to use one of your main keywords within this headline. See the picture below from Dick’s Sporting Goods for a good example of using a keyword as well as title case in your press release:

4. Include a Strong Summary Paragraph

The first paragraph in a press release is the summary paragraph. This paragraph has a few important functions and guidelines:

• No longer than five sentences
• Give the reader a summary of the information in the press release
• Draw the readers attention to read the release
• Attract the attention of journalists skimming through many press releases
• Include bullet points at the top to draw additional attention
• Add the most exciting and relevant information along with the key points

When readers find value in a press release immediately after they start reading, they are likely to continue. This is your chance to grab their attention and ensure higher press release visibility.

5. Important Information to Include

Within the meat of your press release you need to have some very specific details that help narrow down who the information should matter to. In many cases, this boils down to a local demographic. Press releases can be spread throughout the world, but they should always be tied to a specific location. Free Press Release Distribution Website That means every press release needs the month, day, year, city and state. Local information is necessary to give the readers the date and time of your release and put the information in context.

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